The Marketing minor provides a broad-based introduction to the role and function of marketing in business.
Degree Requirements
Total program: 20 semester hours
Core Requirements
| Code | Title | Semester Hours |
|---|---|---|
| BUS 360 | Principles of Marketing | 4 |
| BUS 365 | Consumer Behavior | 4 |
| BUS 464 | Marketing Research | 4 |
| 8 semester hours of upper division Marketing courses | 4,4 | |
| Total Semester Hours | 20 | |
