Degree Requirements
Prerequisite Courses
0-3 semester hours
The prerequisite course a student must fulfill is determined by a review of the student's undergraduate coursework and professional experience. If a prerequisite course is needed, it should be among the first courses taken.
| Code | Title | Semester Hours |
|---|---|---|
| MDA 500 | Statistics and Linear Algebra | 3 |
| Total Semester Hours | 3 | |
Total Program: 36 semester hours
Core Courses
21 semester hours
| Code | Title | Semester Hours |
|---|---|---|
| BUS 510 | Management of Information Technology | 3 |
| BUS 512 | Integrated Data Management | 3 |
| MDA 501 | SAS Programming Essentials | 3 |
| MDA 502 | Multivariate Statistical Analysis | 3 |
| MDA 503 | Data Mining and Predictive Analytics I | 3 |
| MDA 504 | Data Mining and Predictive Analytics II | 3 |
| MDA 580 | Analytics Graduate Seminar (Culminating Activity) | 3 |
| Total Semester Hours | 21 | |
Concentration/Track
15 semester hours
Students in this program must select one of the available concentrations or the customized track option.
Marketing Analytics Concentration
| Code | Title | Semester Hours |
|---|---|---|
| BUS 560 | Seminar in Marketing Management | 3 |
| MDA 564 | Marketing Research Methods | 3 |
| MDA 565 | Digital Marketing and Social Media Analytics | 3 |
| MDA 568 | Experimental Design and Analysis in Consumer Behavior | 3 |
| MDA 569 | Marketing Analytics | 3 |
| Total Semester Hours | 15 | |
Supply Chain Analytics Concentration
| Code | Title | Semester Hours |
|---|---|---|
| BUS 575 | Analysis of Business Operations | 3 |
| BUS 576 | Supply Chain Management & Strategy | 3 |
| MDA 572 | Problem Solving Methodologies | 3 |
| MDA 573 | Analytics in Operations and Planning | 3 |
| MDA 579 | Analytics in Logistics and Sourcing | 3 |
| Total Semester Hours | 15 | |
Customized Track Option
This option is designed to allow students flexibility to choose any combination of the courses that make up the Marketing Analytics and Supply Chain Concentrations. Students must satisfy any prerequisites for the classes they choose as part of this option.
| Code | Title | Semester Hours |
|---|---|---|
| Select five of the following: | 15 | |
BUS 560 | Seminar in Marketing Management | |
BUS 575 | Analysis of Business Operations | |
BUS 576 | Supply Chain Management & Strategy | |
MDA 564 | Marketing Research Methods | |
MDA 565 | Digital Marketing and Social Media Analytics | |
MDA 568 | Experimental Design and Analysis in Consumer Behavior | |
MDA 569 | Marketing Analytics | |
MDA 572 | Problem Solving Methodologies | |
MDA 573 | Analytics in Operations and Planning | |
MDA 579 | Analytics in Logistics and Sourcing | |
| Total Semester Hours | 15 | |