Foundation Courses: 0-6 semester hours
The foundation courses a student must fulfill are determined by a review of the students undergraduate coursework and professional experience. If foundation courses are needed, they should be among the first courses taken.
| Code | Course Title | Units |
|---|---|---|
| BUS 500C | Quantitative and Statistical Analysis | 3 |
| BUS 500F | Business Marketing | 3 |
Total program: 30 semester hours
Core Courses: 12 semester hours
| Code | Course Title | Units |
|---|---|---|
| MDA 501 | SAS Programming Essentials | 3 |
| MDA 502 | Multivariate Statistical Analysis | 3 |
| BUS 510 | Management of Information Technology | 3 |
| MDA 503 | Data Mining and Predictive Analytics | 3 |
Concentration: 18 semester hours
Students in this program must select one of the two available concentrations.
Marketing Analytics Concentration
| Code | Course Title | Units |
|---|---|---|
| BUS 560 | Seminar in Marketing Management | 3 |
| MDA 561 | Theory and Practice of Consumer Behavior | 3 |
| MDA 564 | Marketing Research Methods | 3 |
| MDA 565 | Digital Marketing and Social Media Analytics | 3 |
| MDA 569 | Marketing Analytics | 3 |
| Culminating Activity | ||
| MDA 568 | Experimental Design and Market Testing | 3 |
Supply Chain Management Analytics Concentration
| Course Title | ||
|---|---|---|
| BUS 512 | Integrated Data Management | 3 |
| BUS 575 | Analysis of Business Operations | 3 |
| BUS 576 | Supply Chain Management and Strategy | 3 |
| MDA 573 | Analytics in Operations and Planning | 3 |
| MDA 579 | Analytics in Logistics Management and Sourcing | 3 |
| Culminating Activity | ||
| MDA 572 | Problem Solving Methodologies | 3 |
There will be a separate workshop (MDA 580) to prepare those who want to take the exam for:
- SAS Certified Predictive Modeler using SAS Enterprise Miner
- SAS Certified Advanced Analytics Professional Using SAS 9