Data Analytics Curriculum

Degree Requirements

Foundation Courses

0-3 semester hours

The foundation courses a student must fulfill are determined by a review of the student's undergraduate coursework and professional experience. If foundation courses are needed, they should be among the first courses taken.

MDA 500Statistics and Linear Algebra3
Total Semester Hours3

Total Program: 36 semester hours

Core Courses

21 semester hours

BUS 510Management of Information Technology3
BUS 512Integrated Data Management3
MDA 501SAS Programming Essentials3
MDA 502Multivariate Statistical Analysis3
MDA 503Data Mining and Predictive Analytics I3
MDA 504Data Mining and Predictive Analytics II3
MDA 580Analytics Graduate Seminar (Culminating Activity)3
Total Semester Hours21


15 semester hours

Students in this program must select one of the three available concentrations.

Marketing Analytics Concentration

BUS 560Seminar in Marketing Management3
MDA 564Marketing Research Methods3
MDA 565Digital Marketing and Social Media Analytics3
MDA 568Experimental Design and Market Testing3
MDA 569Marketing Analytics3
Total Semester Hours15

Supply Chain Analytics Concentration

BUS 575Analysis of Business Operations3
BUS 576Supply Chain Management & Strategy3
MDA 572Problem Solving Methodologies3
MDA 573Analytics in Operations and Planning3
MDA 579Analytics in Logistics and Sourcing3
Total Semester Hours15

Healthcare Data Analytics Concentration

HSM 501Current Trends and Issues in Health Services3
HSM 546Epidemiology3
HSM 564Application of Healthcare Analytics3
Select two of the following:6
HSM 588
Medical Career Development Practicum
HSM 598
Field Work/Internship
PH 502
Environmental Change & Public Health
PH 514
Epidemiology of Global Health
PH 516
Geo-Spatial Epidemiology
Total Semester Hours15