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  3. Master of Science in Data Analytics
  4. Data Analytics Curriculum

Data Analytics Curriculum

Courses in the Data Analytics program will focus on developing the depth and breadth of knowledge required to pursue a career as a data analyst.

Common Courses

Pre-requisites are in parentheses.

  • BUS 510: Management of Information Technology
  • MDA 501: SAS Programming Essentials (BUS 500C)
  • MDA 502: Multivariate Statistical Analysis (BUS 500C)
  • MDA 503: Data Mining and Predictive Analytics (MDA 502)

Courses for Marketing Analytics Specialization

  • BUS 560: Seminar in Marketing Management (BUS 500F)
  • MDA 561: Theory and Practice of Consumer Behavior (BUS 560 and MDA 502)
  • MDA 564: Marketing Research Methods (BUS 560 and MDA 502)
  • MDA 565: Digital Marketing and Social Media Analytics (BUS 560 and MDA 502)
  • MDA 568: Experiential Design and Market Testing (BUS 560 and MDA 502)
  • MDA 569: Marketing Analytics (BUS 560 and MDA 503)

Courses for Supply Chain Management Analytics Specialization

  • BUS 512: Integrated Data Management (BUS 510)
  • BUS 575: Analysis of Business Operations (BUS 500C)
  • BUS 576: Supply Chain Management and Strategy (BUS 500C)
  • MDA 572: Problem-Solving Methodologies (MDA 503 and BUS 576)
  • MDA 573: Analytics in Operations and Planning (MDA 503 and BUS 576)
  • MDA 579: Analytics in Logistics Management and Sourcing (MDA 503 and BUS 576)

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