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Data Analytics Curriculum

Courses in the Data Analytics program will focus on developing the depth and breadth of knowledge required to pursue a career as a data analyst.

Common Courses

Pre-requisites are in parentheses.

  • BUS 510: Management of Information Technology
  • MDA 501: SAS Programming Essentials (BUS 500C)
  • MDA 502: Multivariate Statistical Analysis (BUS 500C)
  • MDA 503: Data Mining and Predictive Analytics (MDA 502)

Courses for Marketing Analytics Specialization

  • BUS 560: Seminar in Marketing Management (BUS 500F)
  • MDA 561: Theory and Practice of Consumer Behavior (BUS 560 and MDA 502)
  • MDA 564: Marketing Research Methods (BUS 560 and MDA 502)
  • MDA 565: Digital Marketing and Social Media Analytics (BUS 560 and MDA 502)
  • MDA 568: Experiential Design and Market Testing (BUS 560 and MDA 502)
  • MDA 569: Marketing Analytics (BUS 560 and MDA 503)

Courses for Supply Chain Management Analytics Specialization

  • BUS 512: Integrated Data Management (BUS 510)
  • BUS 575: Analysis of Business Operations (BUS 500C)
  • BUS 576: Supply Chain Management and Strategy (BUS 500C)
  • MDA 572: Problem-Solving Methodologies (MDA 503 and BUS 576)
  • MDA 573: Analytics in Operations and Planning (MDA 503 and BUS 576)
  • MDA 579: Analytics in Logistics Management and Sourcing (MDA 503 and BUS 576)

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