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Data Analytics Curriculum

Foundation Courses: 3-6 semester hours

The foundation courses a student must fulfill are determined by a review of the students undergraduate coursework and professional experience. If foundation courses are needed, the should be among the first courses taken.

Code Course Title Units
BUS 500C Quantitative Methods and Analysis 3
BUS 500F Business Marketing  3


Total program: 30 semester hours

Core Courses: 12 semester hours

Code Course Title Units
MDA 501 SAS Programming Essentials 3
MDA 502 Multivariate Statistical Analysis 3
BUS 510 Management of Information Technology 3
MDA 503 Data Mining and Predictive Analytics 3

Concentration: 18 semester hours

Students in this program must select one of the two available concentrations.

Marketing Analytics Concentration

Code Course Title Units
BUS 560 Seminar in Marketing Management 3
MDA 561 Theory and Practice of Consumer Behavior 3
MDA 564 Marketing Research Methods 3
MDA 565 Digital Marketing and Social Media Analytics 3
MDA 568 Experimental Design and Market Testing 3
MDA 569 Marketing Analytics 3

Supply Chain Management Analytics Concentration

Code Course Title Units
BUS 575 Analysis of Business Operations 3
BUS 576 Supply Chain Management and Strategy 3
MDA 572 Problem Solving Methodologies 3
BUS 512 Data Structure Management 3
MDA 573 Analytics in Operations and Planning 3
MDA 579 Analytics in Logistics Management and Sourcing 3

There will be a separate workshop to prepare those who want to take the exam for:

  • SAS Certified Predictive Modeler using SAS Enterprise Miner
  • SAS Certified Advanced Analytics Professional Using SAS 9