Degree Requirements
Foundation Courses
0-3 semester hours
The foundation courses a student must fulfill are determined by a review of the student's undergraduate coursework and professional experience. If foundation courses are needed, they should be among the first courses taken.
| Code | Title | Semester Hours |
|---|---|---|
| MDA 500 | Statistics and Linear Algebra | 3 |
| Total Semester Hours | 3 | |
Total Program: 36 semester hours
Core Courses
21 semester hours
| Code | Title | Semester Hours |
|---|---|---|
| BUS 510 | Management of Information Technology | 3 |
| BUS 512 | Integrated Data Management | 3 |
| MDA 501 | SAS Programming Essentials | 3 |
| MDA 502 | Multivariate Statistical Analysis | 3 |
| MDA 503 | Data Mining and Predictive Analytics I | 3 |
| MDA 504 | Data Mining and Predictive Analytics II | 3 |
| MDA 580 | Analytics Graduate Seminar (Culminating Activity) | 3 |
| Total Semester Hours | 21 | |
Concentrations
15 semester hours
Students in this program must select one of the two available concentrations.
Marketing Analytics Concentration
| Code | Title | Semester Hours |
|---|---|---|
| BUS 560 | Seminar in Marketing Management | 3 |
| MDA 564 | Marketing Research Methods | 3 |
| MDA 565 | Digital Marketing and Social Media Analytics | 3 |
| MDA 568 | Experimental Design and Analysis in Consumer Behavior | 3 |
| MDA 569 | Marketing Analytics | 3 |
| Total Semester Hours | 15 | |
Supply Chain Analytics Concentration
| Code | Title | Semester Hours |
|---|---|---|
| BUS 575 | Analysis of Business Operations | 3 |
| BUS 576 | Supply Chain Management & Strategy | 3 |
| MDA 572 | Problem Solving Methodologies | 3 |
| MDA 573 | Analytics in Operations and Planning | 3 |
| MDA 579 | Analytics in Logistics and Sourcing | 3 |
| Total Semester Hours | 15 | |