Courses in the Data Analytics program will focus on developing the depth and breadth of knowledge required to pursue a career as a data analyst.
Common Courses
Pre-requisites are in parentheses.
- BUS 510: Management of Information Technology
- MDA 501: SAS Programming Essentials (BUS 500C)
- MDA 502: Multivariate Statistical Analysis (BUS 500C)
- MDA 503: Data Mining and Predictive Analytics (MDA 502)
Courses for Marketing Analytics Specialization
- BUS 560: Seminar in Marketing Management (BUS 500F)
- MDA 561: Theory and Practice of Consumer Behavior (BUS 560 and MDA 502)
- MDA 564: Marketing Research Methods (BUS 560 and MDA 502)
- MDA 565: Digital Marketing and Social Media Analytics (BUS 560 and MDA 502)
- MDA 568: Experiential Design and Market Testing (BUS 560 and MDA 502)
- MDA 569: Marketing Analytics (BUS 560 and MDA 503)
Courses for Supply Chain Management Analytics Specialization
- BUS 512: Integrated Data Management (BUS 510)
- BUS 575: Analysis of Business Operations (BUS 500C)
- BUS 576: Supply Chain Management and Strategy (BUS 500C)
- MDA 572: Problem-Solving Methodologies (MDA 503 and BUS 576)
- MDA 573: Analytics in Operations and Planning (MDA 503 and BUS 576)
- MDA 579: Analytics in Logistics Management and Sourcing (MDA 503 and BUS 576)